Tata Motors is getting ready to shake up India’s SUV market with four new models launching in the next 12 to 18 months. Known for their tough, family-friendly cars like the Safari and Harrier, Tata is now focusing more on stylish looks, new technology, and electric cars. This big move aims to make Tata stronger in a crowded market where SUVs are popular and electric cars are becoming more common. Let’s see what’s coming!
1. Tata Curvv: The Sporty SUV with a Sloping Roof
First is the Curvv, a sleek SUV with a sloping roof design, set to launch around mid-2024. Moving away from Tata’s usual boxy style, the Curvv has a smooth roofline, sharp LED lights, and a strong look. It will come in both petrol and electric versions. The petrol model will have a 1.2L turbo engine and a 1.5L diesel option, while the electric version will offer a 400–500 km range. The Curvv mixes sporty style with practicality and will compete with SUVs like Hyundai’s Creta and Kia’s Seltos. Inside, it will have a modern dashboard with a big touchscreen, high-quality materials, and safety features like automatic emergency braking.
2. Tata Sierra EV: A Modern Take on a Classic Design
The Sierra EV brings back the famous 1980s Sierra name but with a modern, electric twist. Expected in late 2024 or early 2025, this electric SUV has a boxy shape, a floating roof design, and Tata’s bold front grille. It’s not just about looks—the Sierra EV will offer a 500 km range, the latest entertainment tech, and semi-autonomous driving features. This model targets city drivers who love classic designs but want modern comforts, competing with Mahindra’s upcoming electric SUVs.
3. Tata Harrier EV: The Electric Version of Tata’s Popular SUV
The Harrier EV, arriving in early 2025, turns Tata’s popular Harrier SUV into an electric car. It keeps the Harrier’s bold look and spacious interior but replaces the diesel engine with an electric motor, offering a 400–500 km range. Upgrades like cooled seats, a large sunroof, and smart car tech will attract buyers looking for a premium electric SUV. This shows Tata’s focus on turning its best-selling cars into electric options, rivaling models like MG’s Hector EV.
4. Tata’s Small Electric SUV: Affordable and Eco-Friendly
Last is a tiny electric SUV, likely called the Punch EV, launching in late 2024. Built on Tata’s flexible ALFA platform, this small but tough electric car will compete with the Citroen eC3, offering a 200–300 km range—perfect for city driving. It will look similar to the petrol Punch but with electric-specific details like blue trim. With a low price, it aims to attract young, eco-friendly drivers and first-time electric car buyers, making electric cars more accessible.
Why This Is Important for Tata
Tata’s plan is clear: lead in both regular and electric SUVs. By offering petrol, diesel, and electric options, they appeal to all types of buyers and support India’s push for cleaner cars. These launches also show Tata’s shift from basic designs to more premium styles and their focus on high-tech features. With SUVs making up almost half of India’s car sales and electric cars growing fast, Tata’s timing is perfect.
What’s Next?
As Tata prepares for these launches, rivals like Mahindra, Hyundai, and Kia will need to keep up. For buyers, this means more options—whether they want the Curvv’s sporty design, the Sierra’s retro-modern vibe, the Harrier EV’s premium feel, or the small SUV’s affordability. Tata’s mix of new ideas, classic inspiration, and eco-friendly goals could make them a leader in India’s car future. Get ready—it’s going to be exciting!